Searching at the start of the season

July 5th 2008 by E..

Ladytron - Velocifero (Nettwerk)

It always perplexed me as to how bands decide when their albums are released. Do they wait until they think their record will be the best thing on the market? Do they try to hit the shelves in the busy shopping months? Do they get them out as fast as humanly possible (or, in the case of Trent Reznor, faster)? I also find that albums from certain bands work best in certain seasons. For example, despite its January release, Vampire Weekend’s debut is a very summer-ready album. This atmospheric anachronism occurs yet again in the case of Velocifero, the new album from icy electropoppers Ladytron. Where bands like CSS and New Young Pony Club make more bouncy electronic tunes, Ladytron opt for the route traveled by classic darker synth acts like Pet Shop Boys and New Order. From the songs sung in Bulgarian (

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